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Ghanaian reggae-dancehall veteran Samini has explained why he deliberately avoids interactive social media platforms such as X Spaces and TikTok Live, saying the risk of online trolling can push artists into making statements that damage their reputations.
The award-winning musician shared his views during the media launch of his upcoming Samini Xperience Concert, where he discussed the pressures of maintaining a public image in an era when celebrities are often expected to engage directly with fans online.
According to Samini, the problem is not necessarily interacting with fans but dealing with individuals who use live conversations to provoke public figures and push them into unnecessary confrontations.
“For things like Twitter Space and TikTok Live, whenever you’re live, some boy in some corner now has the opportunity to say to you whatever they want to say to you, and they go overboard,” he explained.
He added that artists who react impulsively to such provocations risk making statements that could ultimately harm their brands.
“If you’re not careful as a human being, you get derailed, and you say things that are going to eventually prove detrimental to your heartfelt brand,” Samini cautioned.
Samini Says He Handles His Own Online Disputes
Although the veteran musician generally steers clear of live audio discussions and livestream sessions, he acknowledged that he sometimes responds to controversies on his social media timeline.
Samini indicated that when he chooses to engage in such exchanges, he does so personally rather than relying on a public relations team or other representatives to respond on his behalf.
His comments highlight the balance established artists must strike between maintaining direct communication with their audiences and protecting the reputations they have built over years in the entertainment industry.
For Samini, not every online argument deserves a response, particularly when engaging could create unnecessary controversy.
“I’m Not Off the Big Stage”
Beyond social media, the Linda hitmaker also addressed the question of longevity in Ghana’s music industry, where emerging sounds and younger performers continually reshape the musical landscape.
With new artists gaining attention through changing trends and digital platforms, established musicians are sometimes challenged to prove that they remain relevant.
Samini, however, rejected the suggestion that the arrival of new musical movements means veteran performers should step aside.
“To say I’m off the big stage just because some new waves are here, you must be in your dreams,” he declared.
His comments reflected his belief that longevity in music should not be measured solely by the popularity of the latest trend. Instead, established artists can continue to command audiences by adapting while maintaining their distinctive identities.
Samini Xperience Concert Set for December 24
Samini’s remarks come as preparations continue for the Samini Xperience Concert, scheduled for December 24, 2026.
The concert is expected to give fans another opportunity to experience the veteran performer’s catalogue of reggae and dancehall hits.
With a career spanning decades, Samini has remained a significant figure in Ghanaian music, earning recognition for his contribution to the development and popularisation of reggae-dancehall in the country.
His latest comments suggest that, while the digital landscape continues to evolve, he intends to approach online engagement on his own terms rather than feel pressured to participate in every trending conversation.
For Samini, protecting his reputation and maintaining his place on the live stage remain priorities, even as social media continues to influence how musicians connect with their audiences.
