|
Getting your Trinity Audio player ready...
|
The Guinness Ghana DJ Awards powered by Smirnoff has officially launched its 2026 edition with a new competitive category, Digital DJ of the Year.
This category seeks to recognise DJs who are redefining the profession through digital platforms, online mixes, livestreams and innovative content creation.
According to the organisers, the addition reflects the evolving nature of Djing and the increasing influence of digital audiences in today’s music ecosystem.
Delivering the opening address, Awards Board Chairman, Mr. Ahuma Bosco Ocansey, highlighted the growing influence of DJs in shaping Ghana’s entertainment landscape and reaffirmed the awards’ commitment to recognising excellence, innovation and professionalism within the industry.
Representing title sponsor, Guinness Ghana Breweries PLC, Papa Osei, Acting Marketing Manager, Beers and RTDs, reaffirmed the company’s commitment to celebrating DJs and supporting Ghana’s nightlife and entertainment culture through Smirnoff.
“At Guinness Ghana, through Smirnoff, the world’s number one Vodka, we are passionate about creating bold experiences that bring people together. We understand that behind every unforgettable night is a DJ who knows how to read the crowd, create energy and turn moments into memories. That is why supporting DJs and the culture they inspire remains an important part of our brand’s journey.
“As we launch the 2026 season and build up to the 15th anniversary of the Ghana DJ Awards, we invite every fan to come along for the journey, from Pub Fest, Ghana DJ Clinic, and the nationwide activations to the spectacular awards night. There is so much to look forward to, and Smirnoff is proud to be at the centre of the experience,” he stated.
Chief Executive Officer of WatsUp TV, becoming the first person to purchase a ticket, secured the inaugural premium ticket at GH¢10,000, symbolically opening sales for what promises to be another spectacular edition of the awards.
Beyond the main awards night, the 2026 Guinness Ghana DJ Awards roadmap is expected to deliver a series of high-impact experiences across the country, including Pub Fest, Ghana DJ Clinic, and nationwide activations. Collectively, the events are projected to attract over 35,000 attendees, creating multiple touchpoints for fans, DJs, brands and stakeholders to connect and celebrate the culture.
