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When prayers meet preparation and a brand has the star power to match, the endorsement cheque is bound to find its way to the right doorstep.
Gospel heavyweight Empress Gifty has officially added another major achievement to her growing résumé after being unveiled as the newest ambassador for Verna Natural Mineral Water, a product of Twellium Industrial Company.
For the celebrated singer, however, this is not just another corporate partnership. It is the kind of deal she has apparently been praying and patiently waiting for.
Taking to social media to celebrate the announcement, Empress Gifty revealed that the endorsement is a dream come true, particularly as she approaches a major milestone in her career.
The gospel star is preparing to celebrate 20 years in the Ghanaian music industry, and according to her, the past five years have involved plenty of prayers for a significant corporate partnership that would put her brand’s longevity to the ultimate test.
Then came Twellium.
According to Empress Gifty, when the company sat across the table with her and delivered the now memorable line, “It’s you that we want,” she immediately knew that the wait had finally paid off.
Talk about hearing your prayer answered in a boardroom.
The singer also reflected on the highs and lows of the year, describing it as a rollercoaster ride. But if the latest development is anything to go by, she believes God is ending the journey on a spectacular note.
Her relationship with Verna also appears to go beyond simply putting her face on a billboard. Empress Gifty highlighted the connection between her values and Verna’s Changing Lives Initiative, particularly its focus on health and community impact.
And just when you thought the ambassadorial announcement was enough excitement, Empress Gifty revealed that there is more coming.
The gospel star is set to release a brand-new music project next month, complete with a blockbuster music video, as she begins what promises to be a major celebration of her two decades in music.
Twenty years in the game, a major corporate endorsement and new music on the way.
Clearly, Empress Gifty is not just celebrating an anniversary. She is making sure the anniversary arrives with receipts.
