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While artistes are busy refreshing their streaming dashboards, chasing playlist placements and praying for the algorithm to smile on them, Lasmid is reminding everyone about the people who helped build Ghana’s music culture long before social media became the industry’s loudest megaphone.
The Ghanaian singer has made a passionate appeal for DJs to receive greater recognition for the role they have played in shaping the careers of artistes and driving music culture across the country.
Taking to social media, the “Biggest Nathaniel” hitmaker reflected on his early days and the powerful influence radio and club DJs had on his musical journey.
According to Lasmid, DJs were far more than people who simply pressed play. They were tastemakers who could take a relatively unknown song, give it repeated spins and gradually turn it into a street anthem.
They could make local artistes feel like superstars, introduce fresh sounds to new audiences and, perhaps most importantly, provide the soundtrack to everyday Ghanaian life.
For Lasmid, that contribution deserves to be acknowledged more seriously.
He suggested that the industry has gradually become so focused on streaming figures, viral moments and digital statistics that it sometimes overlooks the people who helped create the foundation on which today’s music ecosystem stands.
And he is not pointing fingers at any particular person.
Instead, Lasmid’s message is an invitation for artistes, fans, industry executives and other stakeholders to have a broader conversation about the value of DJs and their place in Ghana’s music industry.
Because before a song can become a TikTok sensation, dominate streaming platforms or explode across social media, somebody usually has to press play for the very first time.
And more often than not, that somebody is a DJ.
For Lasmid, perhaps it is time the men and women behind the turntables receive their flowers
