|
Getting your Trinity Audio player ready...
|
When consistency starts paying rent, the endorsements usually come knocking at the door.
Afrobeats sensation King Promise has unlocked another major commercial win after securing a high-profile partnership with Italian premium security door manufacturer Dierre S.p.A.
The “Terminator” hitmaker has officially been named the face of Dierre’s new Ghana and West Africa campaign, giving the award-winning star yet another opportunity to turn his growing brand power into serious business.
Managed by Regiments Management Company Limited, King Promise will headline the brand’s two-week campaign dubbed “Secure What Matters.”
And considering the campaign is all about security, the timing could hardly be more appropriate. King Promise will feature across digital platforms, outdoor advertising and influencer campaigns as Dierre showcases its premium Prestige and Synergy security door ranges.
Speaking about the partnership, King Promise highlighted the importance of protecting what matters most, particularly within the home. He also expressed his excitement about aligning with a brand that combines security, quality and style.
The partnership brings together two things that know a little something about premium positioning: Italian craftsmanship and King Promise’s increasingly global music brand.
For Dierre, the collaboration provides a recognisable African face to front its West African campaign. For King Promise, it adds another heavyweight endorsement to an already impressive commercial portfolio.
At this point, the man is not just making hits. He is making sure the hits open doors too.
And if those doors happen to be Italian security doors, even better.
